Introducing Elke Menz, Owner & Director
Luxury hotel sales representative & marketing support
Elke Menz Tourism Consulting was borne out of a desire to share extensive global Sales & Marketing experience and support the growth of luxury hotels that are worthy of a greater presence in Europe and the rest of the World.
The consultancy is committed to providing a tailored service and access to an exceptional network within the worldwide travel market.
We are well familiar with the specifics of each different market.
Elke's background
Elke has spent over 25 years bringing her unique flair to both sides of the hospitality industry: in hotel management, and external sales and marketing. In the 90's, she became the first female GM at the 5-star Beverly Hills, Umhlanga, South Africa. Director of Sales & Marketing roles followed for international companies including Accor and Starwood “Luxury Collection”, where she specialised in the luxury leisure and MICE segments.
⦿ She was responsible for developing and implementing the Sales & Marketing strategy for upscale hotels in Dubai as well as the Maia Luxury Resort & Spa, Seychelles (a member of The Leading Hotels of The World), before successfully heading the international Sales & Marketing team of Tsogo Sun, South Africa.
⦿ Ever-focused on the importance of human connection, Elke’s prowess for establishing and maintaining high-level relationships with key decision makers has earned her a global reputation, aided by fluency in German, French, Italian and English.
“Nothing excites me more than helping unique properties get the recognition they deserve from finding innovative ways to keep them front of mind with agents, to increasing international leisure or bespoke incentive business; establishing marketing activities with select partners and ensuring visibility in key trade press."
"For me, the key to success is to become an integrated part of the client's team. I like to meet and interact with all aspects of the establishment and really get under the skin of the people and the place. Each of my strategies is tailor-made, relevant and unforgettable in the ever-changing luxury sector. "
Elke Menz, Owner & Director